{"id":143,"date":"2024-07-19T03:57:13","date_gmt":"2024-07-19T03:57:13","guid":{"rendered":"https:\/\/ashique-vendasta-copy.wp-premium-hosting.com\/content-library\/?p=143"},"modified":"2026-07-09T02:41:46","modified_gmt":"2026-07-09T02:41:46","slug":"ad-tech-shakeup-doj-google-case","status":"publish","type":"post","link":"https:\/\/vkww.colonelpanic.info\/content-library\/insights\/ad-tech-shakeup-doj-google-case\/","title":{"rendered":"The Ad Tech Shakeup: Will the DOJ Case Change Everything?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;hero-sec&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/vkww.colonelpanic.info\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Abstract geometric shapes and patterns in black and green.&#8221; image_title=&#8221;vendasta-logo-white&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;breadcrumbs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][silo_breadcrumb][\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h1>The Ad Tech Shakeup: Will the DOJ Case Change Everything?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; link_font=&#8221;|700|||||||&#8221; link_text_color=&#8221;#FFFFFF&#8221; animation_direction=&#8221;bottom&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22text_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>In this <a href=\"\/resources\/\">white paper<\/a>, we take you beyond the headlines and into the heart of the DOJ\u2019s antitrust case against Google. Sandy Lohr\u2019s expert analysis sheds light on the intricacies of the case and what it means for advertisers in the US and around the globe.<\/p>\n<p>From understanding Google\u2019s pricing tactics to exploring the benefits of MatchCraft\u2019s <a href=\"\/software\/\">multi-channel solutions<\/a>, this report is your ticket to <a href=\"\/content-library\/guides\/how-to-survive-a-recession\/\">staying informed and competitive<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_id=&#8221;form&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#071c2a&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_tablet=&#8221;50px||50px||true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;white-form&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Should You Care?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; link_text_color=&#8221;#666666&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><b>Going Behind Closed Doors:<\/b>\u00a0Dive into the nitty-gritty of Google\u2019s practices straight from the frontlines, with expert commentary from Sandy Lohr.<\/li>\n<li><b>Game-Changing Implications:<\/b>\u00a0Discover how this landmark case could turn the digital advertising world on its head and what that means for your advertising business.<\/li>\n<li><b><a href=\"\/content-library\/events-webinars\/five-gamechanging-strategies-to-accelerate-your-business\/\">Smart Strategies<\/a>:<\/b>\u00a0Learn about MatchCraft\u2019s groundbreaking proprietary bidder technology that offers a real alternative to Google\u2019s stronghold.<\/li>\n<li><b>Championing Transparency:<\/b>\u00a0See how MatchCraft is leading the charge for fairness and openness in digital advertising.<\/li>\n<\/ul>\n<p>Be the first to understand the potential outcomes of this case and how they could affect your advertising strategies.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/vkww.colonelpanic.info\/content-library\/wp-content\/uploads\/sites\/2\/2024\/07\/SandyLohr-whitepaper-Magizine-Mockup-1.webp&#8221; alt=&#8221;The Ad Tech Shakeup Report, MatchCraft, Vendasta&#8221; title_text=&#8221;campaign marketing1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;footer3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;14px&#8221; custom_padding=&#8221;5px||||false|false&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a9 Vendasta 2024 <a href=\"#\">Sitemap<\/a> <a href=\"#\">Terms of Service<\/a> <a href=\"#\">Privacy Policy<\/a> <a href=\"#\">GDPR<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/vkww.colonelpanic.info\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/BBB-logo1.png&#8221; alt=&#8221;Amazon Ads verified partner and BBB accredited business logos.&#8221; title_text=&#8221;BBB logo1&#8243; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;150px&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Amazon Ads verified partner and BBB accredited business logos.&#8221; image_title=&#8221;BBB-logo1&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[silo_breadcrumb]The Ad Tech Shakeup: Will the DOJ Case Change Everything?In this white paper, we take you beyond the headlines and into the heart of the DOJ\u2019s antitrust case against Google. 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