Former publisher turned San Francisco marketing agency leverages all-in-one platform to generate $236K in digital revenue
To combat a steady decline in publishing revenue, print advertiser Darryl Navarrete seeks the tools and support he needs to provide online presence solutions to his local business clients. Founding San Francisco marketing agency Cyrusson in 2019, Navarrete partners with Vendasta to take his business to the next level.
Vendasta has everything you need to generate new business and expand your product offering.
$236K
Gross Marketplace
revenue
3.4
Average product
basket size
100%
Client retention
rate
Background
With a background in Spanish-language print advertising, magazine publisher Darryl Navarrete had to combat a steady decline in publishing revenue. He made the move to found his San Francisco marketing agency, Cyrusson, in 2019.
While putting himself through training to resell digital PPC solutions he discovered Vendasta through a word-of-mouth referral. After finding out more about the platform, he set out to partner with Vendasta to build his business from the ground up.
Objectives
- Successfully transition from traditional print advertising to digital marketing
- Generate new business with the tools, technology, and support needed to scale
- Reduce vendor clutter and access a vetted Marketplace of 250+ digital solutions in one place
The approach
An all-in-one platform to go from prospecting to scaling
Navarrete was drawn to the Vendasta platform’s ease of use and built-in customer relationship management (CRM) system.
“One of the main things I love about Vendasta is the CRM. To maintain positive interactions with my clients, communication is everything, and it was important for me to be able to log all of those activities in one place,” Navarrete says.
The platform also gave Cyrusson the power to automate its lead generation efforts, cutting down on the manual toil behind its own marketing to attract new business.
Accessing a curated Marketplace of 250+ digital solutions
Instead of managing relationships with multiple digital solution vendors, Cyrusson was able to source its product offering from a one-stop shop with hundreds of curated solutions to offer his clients.
“You could be dealing with 10 different vendors and you don’t always know if they’re reputable,” Navarrete says. He continues, “With Vendasta’s Marketplace, you know you’re getting better value. I used to work with freelancers and it’s a night and day difference compared to companies that have gone through Vendasta’s rigorous vetting. The results are better.”
Execution
San Fransisco marketing agency practices what they preach
According to Navarrete, a key to their digital agency’s success has been focusing on their own digital marketing efforts in order to best serve their clients.
“As an agency owner, I think it’s very important to practice what we preach. I think you have to set the example of what your clients can expect you to do for them.”
“We manage our social media, we have SEO campaigns, we’ve run advertising campaigns and all of that working together has helped us bring on more clients. Agencies are hesitant to invest in their own businesses especially if they’re starting out, but how can you expect clients to do it if you’re not doing it yourself?” Navarrete asks.
This strategy can also help Vendasta partners learn more about what it’s like to receive services from or use a particular digital product themselves. This gives them the opportunity to pass those learnings on, to the benefit of their clients.
Helping local businesses find success online
Offering a full spectrum of digital services, Cyrusson’s digital solution bundles include digital advertising, SEO white label services, and website reseller services.
Although Cyrusson supports clients in a variety of verticals including the travel, legal, and cannabis industries, one particular success story of an insurance franchisee stands out when Navarrete contemplates the impact his Vendasta partnership has had on his clients.
“My parents are franchisees, and the insurance franchise is supposed to provide you with leads. For about six months, they had stopped coming in. We started running digital ad campaigns, and now they’re getting more than 10-15 leads a month and many phone calls,” he explains with a smile.
“The majority of the business they sign has come from Cyrusson’s ads. That’s done through the Vendasta Marketplace. It is amazing, right? It’s really helping them.”
“The Vendasta team provides great customer support to their partners with very quick responses. I appreciate the ongoing strategic guidance to determine the best marketing options for my clients.”
Darryl Navarrete
Founder and CEO, Cyrusson
Best-selling products
Digital Ads
Streamline ad campaigns across channels with automated insights.
WordPress Hosting
Build fast, secure, and beautiful WordPress websites for your clients’ businesses.
SEO
Help your clients rank higher in search results with resellable white-label SEO services.
The Conclusion
“My ideal client is the client that hasn’t done anything. Building all of their digital marketing from scratch is really fun to me.”
Navarrete looks forward to delivering more comprehensive digital marketing services to clients through the Vendasta platform in 2023 and beyond.
This is what partnering with Vendasta feels like
Average G2 Rating
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
[/dica_divi_carouselitem][dica_divi_carouselitem admin_label="David R" button_url_new_window="1" content_padding="20px|20px|20px|20px|true|true" _builder_version="4.27.4" _module_preset="default" background_color="#FFFFFF" background_enable_color="on" border_radii_item="off|10px|10px|60px|10px" global_colors_info="{}" theme_builder_area="post_content"]
“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
[/dica_divi_carouselitem][dica_divi_carouselitem admin_label="Mathew" button_url_new_window="1" content_padding="20px|20px|20px|20px|true|true" _builder_version="4.27.4" _module_preset="default" background_color="#FFFFFF" background_enable_color="on" border_radii_item="off|10px|10px|60px|10px" global_colors_info="{}" theme_builder_area="post_content"]
“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
[/dica_divi_carouselitem][dica_divi_carouselitem admin_label="Mitchel T" button_url_new_window="1" content_padding="20px|20px|20px|20px|true|true" _builder_version="4.27.4" _module_preset="default" background_color="#FFFFFF" background_enable_color="on" border_radii_item="off|10px|10px|60px|10px" global_colors_info="{}" theme_builder_area="post_content"]
“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
[/dica_divi_carouselitem][dica_divi_carouselitem admin_label="Michael K." button_url_new_window="1" content_padding="20px|20px|20px|20px|true|true" _builder_version="4.27.4" _module_preset="default" background_color="#FFFFFF" background_enable_color="on" border_radii_item="off|10px|10px|60px|10px" global_colors_info="{}" theme_builder_area="post_content"]
“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
[/dica_divi_carouselitem][dica_divi_carouselitem admin_label="Justin" button_url_new_window="1" content_padding="20px|20px|20px|20px|true|true" _builder_version="4.27.4" _module_preset="default" background_color="#FFFFFF" background_enable_color="on" border_radii_item="off|10px|10px|60px|10px" global_colors_info="{}" theme_builder_area="post_content"]
“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
[/dica_divi_carouselitem][dica_divi_carouselitem admin_label="Scott" button_url_new_window="1" content_padding="20px|20px|20px|20px|true|true" _builder_version="4.27.4" _module_preset="default" background_color="#FFFFFF" background_enable_color="on" border_radii_item="off|10px|10px|60px|10px" global_colors_info="{}" theme_builder_area="post_content"]
“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
[/dica_divi_carouselitem][dica_divi_carouselitem admin_label="Terry B" button_url_new_window="1" content_padding="20px|20px|20px|20px|true|true" _builder_version="4.27.4" _module_preset="default" background_color="#FFFFFF" background_enable_color="on" border_radii_item="off|10px|10px|60px|10px" global_colors_info="{}" theme_builder_area="post_content"]
“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
[/dica_divi_carouselitem][dica_divi_carouselitem admin_label="Thomas F" button_url_new_window="1" content_padding="20px|20px|20px|20px|true|true" _builder_version="4.27.4" _module_preset="default" background_color="#FFFFFF" background_enable_color="on" border_radii_item="off|10px|10px|60px|10px" global_colors_info="{}" theme_builder_area="post_content"]
“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
[/dica_divi_carouselitem][/dica_divi_carousel]
Ready to scale?
Join the ecosystem trusted by 66,000+ partners worldwide.
Try Vendasta for free. No credit card required.