Online marketing agency doubles revenue in one year with Vendasta
Founded in 2012, Insights Media Solutions is based in Escondido, CA
Full-service Digital agency established in 2007
The Challenge:
Ten years after founding Insights Media Solutions, Annette Reid Blaylock decided it was time to scale the online marketing agency. After hearing about Vendasta through her networks, she thought she’d found a reliable solution for her growing fulfillment needs. In reality she’d found so much more, thanks to Vendasta’s integrated platform and supportive, educational community of growth experts.
Fulfilling services lay the groundwork for quick, sustainable growth and development
267%
Gross annual
revenue increase
With the expert tools, tech, and fulfillment services required for scaling your online agency right, you can laser-focus on closing sales.
7.13
Average product
basket size
Package products from a marketplace of 250+ products to deliver a fully tailored solution, integrating your customers into your branded ecosystem.
100%
Client retention
rate
Grow fast and sustainably. Customers love Business App’s custom-branded dashboard housing all the tools needed for success.
Background
Insights Media Solutions was founded in 2012 by Annette Reid Blaylock, a professional media strategist with over 20 years of marketing expertise. Based in Escondido, CA, the online marketing agency is Facebook and Google Ad Certified, primarily serving local businesses with under 50 employees. Their motto for their customers? Be the big fish, no matter what the pond. But it can go both ways.
As the demands of the pond increased and Insights Media Solutions began scaling their agency past what could be accomplished by a single, seasoned solopreneur, Blaylock began searching for a way to reliably provide excellent fulfillment. Additionally, she also required the tools to onboard, train, and support a growing sales team that could focus on packaging the kind of custom, comprehensive, 360 solutions offered by a full-service marketing agency.
Objectives
Insights Media Solutions needed a digital platform partner that could:
- Offer white-label marketing fulfillment as they scaled their online agency
- Provide ongoing onboarding, training, support, and resources for their sales team as they learned how to optimize the use of such a robust platform
- Allow for the flexibility to create custom packages of products and solutions to sell, catering to specific niche
The approach
Seeking a partner for fulfillment…
After partnering with Vendasta primarily for consistent, reliable white-label fulfillment, Blaylock quickly leveraged other resources. She appreciated having the support and guidance of a Vendasta-appointed growth expert and the free courses offered through Vendasta Academy.
“That’s a big part of our ability to scale,” Blaylock said, initially referring to offloading fulfillment. “I needed a partnership that I could trust.”
…and beyond!
Little did Blaylock know how deep that partnership would run.
“The onboarding has been fantastic,” she continued. “A partner that you can reach out to on a weekly basis, if needed, to guide you… it’s been very helpful.”
Beyond the onboarding process, Blaylock also credits Vendasta with “training [her] employees and making sure [they] have the resources” to be driving revenue.
Execution
Newly minted Snapshot Ninjas
Thanks to Vendasta Academy and Vendasta’s dedicated growth expert, Blaylock’s sales reps were able to become “Snapshot Ninjas,” using the Snapshot Report sales intelligence tool to overhaul how they guide prospects through the funnel:
“Our sales process is pretty systematic. We meet with someone, we pull a Snapshot Report and then after that we review with them… and see what their pain points are and then we pitch.” This winning, tailored approach has led to a fantastic average basket size of 7.13 products.
Getting customers to the top grade
Insights Media Solutions’ customers have also been able to see concrete proof of their own win—sometimes almost immediately—thanks to the white-labeled Business App dashboard and the Snapshot Report. Blaylock references one customer they had been nurturing for four months with an F rating on a particular aspect of their Snapshot Report.
“Literally within a few weeks [of closing], we were able to get him to an A,” says Blaylock. With 100% retention, it’s clear customers remain satisfied with their top grades.
“I was fulfilling my own stock and that was a lot of work, so when I came on board [with Vendasta] and saw that I had a team behind me that could support me, it was a no brainer… the onboarding has been fantastic.”
Annette Reid Blaylock
Founder And Media Strategist, Insights Media Solutions
Best-selling products
Citation Builder
The single source of truth for local business listings.
Listing Sync Pro
Instantly enhance the accuracy of local business listings, and suppress duplicate listings.
Reputation Management
White-label online review management software for businesses and multi-location brands.
Social Marketing
A social media marketing tool built to help you elevate your social strategy.
The result
267%
Gross annual
revenue increase
7.13
Average product
basket size
100%
Client retention
rate
This is what partnering with Vendasta feels like
Average G2 Rating
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
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“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
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“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
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“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
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“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
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“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
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“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
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“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
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“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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