How this agency achieved 100% client retention with Vendasta
The Challenge:
First Gen Marketing co-founder and CEO Rich Burner was unhappy with his digital marketing fulfillment partner and needed a change.
Vendasta has everything your agency needs to grow your product offering and scale your business.
$244k
gross marketplace revenue
100%
Client retention
rate
16
Paying
accounts
Background
Objectives
- A marketing fulfillment team that could keep up with demand
- A company that prioritizes communication and makes time for its partners
- A white-label software marketplace that makes it easier to customize product and service bundles for every client
The approach
Outsourcing fulfillment to focus on client offerings
With Vendasta’s Marketing Services team holding up the fulfillment side of the operation, First Gen Marketing could focus on growing their business strategically and focus on expanding their offerings. This also included using Vendasta’s Marketplace to better serve their clients with specific product and service bundles.
“The white-label software marketplace is incredible. Before every sales call, I go in and make a package for that prospect. We do have set packages that we try to push, but often businesses are in different places and it’s difficult to have a one-size-fits-all approach. Our goal is to cut the clutter and sell people only things they need,” explains Burner.
Seek out supports to build a better client experience
By leaning on Vendasta’s Customer Success team, First Gen Marketing was able to learn the platform and Marketplace quickly in order to better serve their clients.
“All too often, the biggest letdown in a business relationship with vendors or other white-label agencies is the lack of communication and lack of time,” Burner said. “In my experience, that hasn’t been the case here. The support is really what makes Vendasta so good,” he continues.
Execution
Prioritizing transparency with Business App
A lack of transparent communication is a leading factor in customer churn. With Vendasta’s rebrandable client portal, Business App, Burner has enhanced First Gen Marketing’s client-facing communication with built-in reporting tools like Vendasta’s Executive Report, which their clients can easily access in their dashboard.
“The Business App is definitely a big part of what we do that’s client facing. Too many times, we’ve had prospects interested in digital marketing but they have a bad taste left in their mouth from a previous partner that lacked communication and transparency. Business App and the Executive Report give us a leg-up because it makes it simple for them to see everything,” explains Burner.
Also a fan of sales intelligence like Snapshot Report and Vendasta’s email automation software, Burner has found that all of these tools have made communication simpler and customers happier as a result.
“Vendasta has made this process a lot easier than it would be somewhere else. In the beginning, it can be a little intimidating looking at Marketplace and trying to figure out what to do, but the support and the help that’s offered makes things really simple.”
Rich Burner
CEO and CO-Founder, FIRST GEN MARKETING
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This is what partnering with Vendasta feels like
Average G2 Rating
“Vendasta makes it easy to provide full-service solutions to clients. The best feature is the breadth and quality of providers that they have attracted to the Vendasta Marketplace. You can build a business confident that you’re offering ‘best of breed’ solutions to your clients. Plus, the Vendasta platform allows you to pull it all together and present an impressive single dashboard presentation. In addition, Vendasta provides partner support to help you continually grow and innovate.”
Bill B.
Principal
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“Vendasta is an amazing company and the platform is better than any other on the market. They provide world leading training and support. Their lead generation tools are very intelligent and work to get signups for your agency. This is a company that you can trust and create a truly unique and powerful marketing agency in partnership with. The support is second to none and they do what they do with passion, focus and expertise to ensure that you succeed.”
David R.
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“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.”
Mathew
CEO in the US
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“I love Vendasta because the entire software system is so streamlined. Everything is incorporated into one platform that helps agencies grow and scale. Their software platform gives your clients a portal to manage everything related to their business marketing online.”
Mitchel T.
Principle Consultant
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“The Vendasta platform helps me grow my digital marketing agency by providing everything I need to succeed, including a Partner Center, Task Manager, Vendor Center and built-in CRM.
Their online marketplace has over 200 digital solutions, allowing me to provide all of the digital tools and services that my clients will ever need. It also allows me to add my own products and services to my online store, enabling me to include up-sells and additional value-added services to my clients.”
Michael K.
Owner
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“Having a product offering that is well-rounded and possibly unique from my local competitors definitely gives me an edge. Having more tools also helps me become more confident. Highly recommend.”
Justin
CEO in the US
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“I highly recommend Vendasta to anyone operating a digital marketing agency. They help you focus on growing your business by taking over the heavy lifting of doing the detail work for you. You can stay focus on the big picture and not get bogged down in the trenches. Without them, I would never have been able to scale my business, we stayed lean but expanded our offerings.”
Scott K.
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“Vendasta’s agency tools have allowed us to provide our clients the tools and services they need to stay on top of their online reputation and social media. We’ve gained market share from our competitors, provided our clients with the latest technology to be successful online and increased our retention of clients to over 97% after their initial contract terms.”
Terry B.
CEO
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“The main benefit is that I can run a business without a bunch of employees. Even when I am big enough to need a few employees I will still need far less than if I were to run the business without Vendasta.”
Thomas F.
Agency Owner
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